How we evaluate
Blue Pacific scores ocean-protection charities on six dimensions. The goal is a defensible, repeatable rubric — not a black-box trust score. Scores are editorial judgments backed by cited evidence, and the methodology is public so anyone can check our work.
Our principles
Every data point should be traceable to a public, citable source. If we can't source it, we don't show it. Where a charity is not transparent, that absence is itself reported.
A compelling mission statement is not impact. We privilege measurable, independently-verifiable outcomes over activity counts and marketing language.
Comparisons are evidence-based and applied consistently across organizations. We don't editorialize beyond what the sources support.
The six dimensions
Each dimension is scored 0–100 with a written justification and at least one source link. The overall score is the weighted average of the disclosed dimensions; missing data is recorded as “not disclosed” and never silently treated as average.
Data integrity rules
- Every data point needs a source — preferably primary sources and reputable independent evaluators.
- Cite, don't paraphrase into fact: source links are stored next to each value.
- Date everything — financial and impact data ages, so each figure records its reporting period.
- Be fair and non-defamatory: shortcomings are reported factually, with sources.
- Disclose uncertainty: estimated figures or weak sources are flagged as such.